As technology continues to advance, business has become increasingly complex. Now more than ever, there is a need for the IT department and the Marketing department to collaborate. Typically, Marketing and IT have been at odds: Marketing is constantly requesting service from IT, and IT is constantly trying not to over-promise and under-deliver. This dynamic [...]
We’ve all been there, on both the client and agency side. The client defines a need, and the agency develops the proposals/estimates. Then, if the gap between an established budget and the estimated costs is wide, both parties are left feeling the entire exercise was a waste of time. The client says to the agency, [...]
Lately, I’ve been doing a lot of web research to see where strategy and design fit into the hierarchy of an agency’s service offerings. After looking at more than 100 national and regional Web sites of strategy firms, design studios and ad agencies, I’ve noticed a common thread in their positioning of both offerings. Strategy [...]
We had a great time talking to our guests about mobile marketing strategy at our event on March 24. And we think all the attendees had a good time too—check out these photos from Mickey Finn’s in Libertyville, where the event was held! For those who couldn’t make it, we hope you can get out [...]
What do you think of when you hear the word “iPad”? A 20-something techno geek zipping through YouTube videos and downloading music? A young urban couple searching for the coolest, hippest new restaurant? A teenager hanging out with her friends on Facebook? Think again. The world of PCs is changing rapidly around us. Some innovative [...]
(North Chicago, IL April 14, 2009) StudioNorth, a 30-year brand communications veteran, today released version 1.0 of its Message Mapper™ subscription web software. Message Mapper is a technology-driven process that helps marketers focus and unify the voice of their brands for better business results. Business marketers have long sought an easy-to-implement, sure-footed, business process that [...]
