We often hear people say that social media is great for B2C companies—the Coca-Colas, Targets, and AT&Ts of the world. But what about B2Bs? Are your customers really on Facebook posting updates and tweeting about what they ate for breakfast? Do they even know what Twitter is? Here are three reasons B2B companies may want [...]
Take a look at that chart above — this is probably how your 62-year-old boss sees social media. It’s confusing. There are all these new companies and new names — and a lot of them seem misspelled. I once heard someone say, “Would it kill them to use some vowels?” (Attn: Tumblr and Pipl.) And [...]
Scan this! QR Codes have arrived. Many here in the U.S. are as yet unfamiliar with QR (“Quick Response”) Codes. Unlike your fellow Americans, however, you (the tech-savvy, all-over-it marketing guru) know a good bit about them. And you know even more if you attended the StudioNorth Open House last October. Here’s a little refresher, [...]
Here’s the short answer to those questions—yes, you should care. Although the nuances are subtle, these types of interactive technology are deeply intertwined. And, when optimized to their greatest effectiveness, they can help your customers form indelible impressions and long-lasting relationships with your brand and your product offerings. If you’re not in the real estate, [...]
Check these out. If you can do everything on this list before the next holiday, maybe we should be talking to you! Entertaining yourself 1. Surf the web from your couch, your back yard…or anywhere! 2. Sync with iTunes media to view and listen to videos, music, and photos while traveling or in a waiting [...]
What do you think of when you hear the word “iPad”? A 20-something techno geek zipping through YouTube videos and downloading music? A young urban couple searching for the coolest, hippest new restaurant? A teenager hanging out with her friends on Facebook? Think again. The world of PCs is changing rapidly around us. Some innovative [...]
