As technology continues to advance, business has become increasingly complex. Now more than ever, there is a need for the IT department and the Marketing department to collaborate. Typically, Marketing and IT have been at odds: Marketing is constantly requesting service from IT, and IT is constantly trying not to over-promise and under-deliver. This dynamic [...]
It’s been 11 years. 11 years since I started leading technology at StudioNorth, a creative agency that’s more than 33 years old now. I’ve been fortunate to find this place, where walking the knife-edge of what’s new is actively encouraged, even expected. However, this is a creative place at heart — full of right brains [...]
Everybody uses business tools to be more efficient and productive. It could be as simple as pen and paper, or in my case, as complex as technology can make it. The iPad meets both those criteria for me. It’s simple to use and “just works,” but right now it’s also the pinnacle of personal technology. [...]
Pinterest has taken the social media by storm. Some data suggests that there are 10+ million registered users. A quick news search on Pinterest will reveal articles on how the WSJ is covering NY Fashion Week through Pinterest, how the military is using Pinterest for recruitment, and how pinterest may impact the 2012 elections. Haven’t [...]
Analysts predict that, by 2014, more people will view websites on mobile devices than on desktops*. With mobile audiences growing exponentially every day, how many of your customers are currently viewing a majority of their information on mobile devices? Many more than you think. If you have not already started to develop your mobile strategy, [...]
A year ago, I wrote an article entitled “Make it easier for your customer to do business with you.” The main point was that using an iPad makes it easier for your customers to do business with you. A year later at StudioNorth, we have done just that. We’ve created an iPad app we call [...]
The capability to deliver results Our extensive capabilities in mobile app development include: User interface design StudioNorth’s Interactive team has a wealth of development experience in the biggest platform that today’s mobile apps are created for — Apple® iPhone, iPad, and iPod touch. Whether you need to demo products, collect statistics, do a quick savings [...]
We had a great time talking to our guests about mobile marketing strategy at our event on March 24. And we think all the attendees had a good time too—check out these photos from Mickey Finn’s in Libertyville, where the event was held! For those who couldn’t make it, we hope you can get out [...]
