We’ve all been there, on both the client and agency side. The client defines a need, and the agency develops the proposals/estimates. Then, if the gap between an established budget and the estimated costs is wide, both parties are left feeling the entire exercise was a waste of time. The client says to the agency, [...]
Innovation, innovation, innovation. It’s nearly impossible to escape hearing and reading this word in the context of our everyday lives. It has become so over-used that it’s beginning to blend into meaningless jargon — or it becomes so aspirational that it seems unattainable. Sure, it’s easy to identify innovative legends such as Steve Jobs, Henry [...]
Pinterest has taken the social media by storm. Some data suggests that there are 10+ million registered users. A quick news search on Pinterest will reveal articles on how the WSJ is covering NY Fashion Week through Pinterest, how the military is using Pinterest for recruitment, and how pinterest may impact the 2012 elections. Haven’t [...]
Analysts predict that, by 2014, more people will view websites on mobile devices than on desktops*. With mobile audiences growing exponentially every day, how many of your customers are currently viewing a majority of their information on mobile devices? Many more than you think. If you have not already started to develop your mobile strategy, [...]
Lately, I’ve been doing a lot of web research to see where strategy and design fit into the hierarchy of an agency’s service offerings. After looking at more than 100 national and regional Web sites of strategy firms, design studios and ad agencies, I’ve noticed a common thread in their positioning of both offerings. Strategy [...]
A year ago, I wrote an article entitled “Make it easier for your customer to do business with you.” The main point was that using an iPad makes it easier for your customers to do business with you. A year later at StudioNorth, we have done just that. We’ve created an iPad app we call [...]
“Type As.” You know them. Perhaps you have a few in your life. They’re the types who plan life down to the last detail and expect it all to go just as planned — whether it’s their wedding, their child’s first day of school, or even the sequence and execution of household chores. When things [...]
Whether you’re referring to the brand governance team, legal, corporate communications, or regulatory, the name many marketers have for these functional areas is “Brand Cops.” In the age of brand building, compliance processes govern the corporate filters of our ideas, words, images, and marketing materials. Anyone foolish enough to use a rogue font or print [...]
