A year ago, I wrote an article entitled “Make it easier for your customer to do business with you.” The main point was that using an iPad makes it easier for your customers to do business with you. A year later at StudioNorth, we have done just that. We’ve created an iPad app we call [...]
“Type As.” You know them. Perhaps you have a few in your life. They’re the types who plan life down to the last detail and expect it all to go just as planned — whether it’s their wedding, their child’s first day of school, or even the sequence and execution of household chores. When things [...]
Have you ever wondered why long-term employer-employee relationships fail? Actually, the relationship in the workplace isn’t really that dissimilar to our personal relationships outside of work. Both relationships begin in the romantic stage — in many ways, one might say we’re courting each other. We begin in the interviewing stage, choosing our words carefully and [...]
Take a look at that chart above — this is probably how your 62-year-old boss sees social media. It’s confusing. There are all these new companies and new names — and a lot of them seem misspelled. I once heard someone say, “Would it kill them to use some vowels?” (Attn: Tumblr and Pipl.) And [...]
Whether you’re referring to the brand governance team, legal, corporate communications, or regulatory, the name many marketers have for these functional areas is “Brand Cops.” In the age of brand building, compliance processes govern the corporate filters of our ideas, words, images, and marketing materials. Anyone foolish enough to use a rogue font or print [...]
In any discussion of innovation, incremental or disruptive, it’s important to define what we mean. A common misconception is that innovation is all about technology and R&D or the “next great invention.” But from my team’s point of view, it’s far more about value; to what degree an idea — and the execution of that [...]
